HAVE YOU ALWAYS BEEN A DESIGNER? WHEN DID IT ALL START? 

I was born into a family of creatives and musicians so my path was somewhat predictable especially the day I used a crayon on the wall of our small family home before I could even walk. Not a good idea at the time and my mom made it painfully clear :-/ 

First forward through the years and as fate [and hard work] would have it, I am now a seasoned Brand and UX Designer - amongst many other titles that the industry bestows upon us. Surprisingly though, all my projects start with colored pens and paper... and now mom’s quite proud :-)

Zineb Alaoui Architecture. Location: Fez, Morocco

WHAT ABOUT EXPERIENCE, and how does one become multidisciplinary?

I have been fortunate to work in several countries in Africa and Europe for small and large outfits as well as non-profit organizations, but more importantly I've had the best mentors over the years including my own brother who introduced me to the trade at a young age. He is still my go-to person for guidance and direction.

To answer the second part of your question; one doesn't choose to become multidisciplinary but it doesn't happen by accident either. 

I started off designing for print and on my first job I had to clean up old logos so they can be used on press adverts. That experience gave me the interest to create better logos and with time I mastered the skill.

LW fashion brand: Location: Nairobi, Kenya

While working as a Junior Designer at a local affiliate of GREY Advertising I was assigned to brilliant art directors and copywriters and learnt advertising and package design for consumer goods. We handled brands like EABL and BAT. That experience was priceless.

A few years later I moved to Tanzania and worked with a leading ISP as an in-house designer and while there I was introduced to the Internet and what was then called 'web pages'. Soon the programmers started placing my graphics onto these pages but the l0ok and feel was just wrong so I took initiative to learn how to design for this new medium.

Zineb Alaoui Architecture. Location: Fez, Morrocco

My craving to learn and do more was insatiable and a year later I set off to Europe where I worked for a few design agencies and also attended film and photography school. This took my work to a whole new level.

WHAT ARE YOUR FAVOURITE TOOLS OF TRADE?

I would say next to pencil and paper it has to be my ever inquisitive and wondering mind. As creatives we have a unique way of thinking and problem-solving and I use that to bring clarity to complex visual communication issues. 

Besides the usual desktop suites I also use online platforms like Webflow and InVision -which plays quite well with Sketch via CRAFT. I am also testing the pre-release of Studio which is quite promising so far. Adobe XD is great but I've never found a workflow that works well with it especially when it comes to web.

WHERE DO YOU DRAW INSPIRATION FROM?

I'm a huge enthusiast of other design disciplines and particularly automotive design and architecture especially mid-century work by the likes of Frank Lloyd Wright and modernists like the SAOTA studio. I actually have more architectural books than any other design subject. Music is also a big part of my life especially hip-hop and jazz. The right playlist can inspire a concept and take the project to new heights. 

Matope Luxury Beauty line. Location: Nairobi, Kenya

how do you spend YOUR SPARE TIME, ASSUMING YOU HAVE ANY :)

Well it gets crazy as you know it but I've learned how to take a break when necessary. I value my personal time a lot more now that I'm older. A good run in the morning or basketball late in the afternoon helps to clear my head and shine new light on a job. 

LASTLY, ARE YOU AVAILABLE FOR NEW PROJECTS?

Yes I am available for freelance work and can be reached on email or skype.